VC501 – Design Manifesto

The brief: You are required to produce an A1 Design Manifesto which outlines your intended 3-5 point plan. Final artwork may be black and white or in full colour. Solutions may be purely typographic, but images/graphics may also be included to communicate and enhance your Manifesto messages.

Anti-consumerism refers to the socio-political movement against the equating of personal happiness with consumption and the purchase of material possessions. Modern “consumerism” refers to the sense first used in 1960. “Emphasis on or preoccupation with the acquisition of consumer goods” (Oxford English Dictionary). Consumerism is a term used to describe the effects of the market economy on the individual. Concern of the treatment of consumers has spawned substantial activism, and the incorporation of consumer education into school curricula. Anti-consumerist activism draws parallels with environmental activism, anti-globalization, and animal rights activism in its condemnation of modern corporations, or organizations, that pursue a solely economic interest. One variation on this topic is activism by post consumers, with the strategic emphasis on moving beyond addictive consumerism.

A superficial or insincere display of concern for the environment that is shown by an organization. Greenwashing is the practice of making an unsubstantiated or misleading claim about the environment benefits of a product, service, technology or company practice. Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company’s products or services from its competitors by promising to be more efficient use of power or by being more cost-effective over time.

Word definintions are taken from the Oxford English Dictionary. The meanings are taken from


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