VC501 – Design Manifesto: Irrational Consumerism

The same few companies seem to running the world! These companies tend to be major actors in organizations who decide health, social and economic policies around the world. All of the big companies employ a specific advertising tactic to make people crave their products. Many of the “natural” or “traditional” food products, they do appear to be authentic on the surface, are produced by the big companies. These companies dominate the shelves of supermarkets, they produce so many products and so monopolize on the industry, and have free reign to do what they like with their product packaging, advertising and branding campaigns.

In my opinion, their is too much choice on the market today, who needs a hundred different types of cola? Over a thousand flavours of crisps – its ludicrous. You would think this is bad enough, but then we have all the advertising campaigns that go with those products, most of which will be made with the same old social scientific approach. Who needs so much choice?

Examples of products produced by the big corporate drinks companies:

Nestle

Coffee: Bonka, Nescafe, Nespresso, Partner’s Blend, Ricoffy, Ricore, Sical, Tofa, Taster’s Choice, Zoegas, Shrameet
Water: Aberfoyle, Aqua D’Or, Aqua Pod, Acqua Panna, Al Manhal, Aquapod, Arrowhead, Buxton, Contrex, Deer Park, Hepar, Ice Mountain, Henniez, Korpi, Levissima, Nestle Aquarel, Nestle Vera, Ozarka, Perrier, Poland Spring, Powwow, Minere, Pure Life/Pureza Vital, Quezac, San Pellegrino, San Barnardo, Viladrau, Vittel, Zephyrhillis
Other Drinks: Nestea, Enviga, Carnation, Caro, Nesquik, Libby’s, Growers Direct Organic Fruit Juices, Good Host, Juicy Juice, Ski Up and Go

PepsiCo
Drinks: AMP, Brisk, Mountain Dew, Ocean Spray, Mist, Aquafina, Lipton Ice Tea, MUG, Pepsi, Sobe, Gatorade, Tropicana, No Fear Energy Drink, Propel Enhanced Water, Starbucks

Who needs a hundred brands of Cola?

Coca-Cola, Pepsi, Mecca Cola, RC Cola, Campa Cola, Zam Zam Cola, Parsi Cola, Red Bull Cola, Topsia Cola, Cola Turka, KIK Cola, Afri-Cola, Barr Cola, Breizh Cola, Coca Cola, Cockta, Cuba Cola, Irish Cola, Jolly Cola, Fritz Cola, Kofola, Polo Cockta, Ubuntu Cola, Virgin Cola, Kletta Gos Cola, Corisca Cola, Roya Crown, Big Cola, Cott, Tukola, Fentimans, Jones Soda, Jolt Cola, Polar, Faygo Cola, Jarritos, Kiwi Cola, Bickford’s Old Style Original Cola.

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