VC501 – Design Manifesto: Final Poster Design

I’ve produced four A1 poster designs for the manifesto.

Poster 1 – A simplistic poster, but its still quite dynamic. The vertical lines make you focus more on the text. I wanted to engage the viewer more with the text, so reflected it to make it harder to decipher.

Poster 2 – The idea for this poster was an influx of information, a visual overload of the word Blah, as a visual metaphor for the bombardment of consumerism and adverts. The text itself is deliberately quite hard to read.

Poster 3 – This poster is bold and vibrant, which I like. The way I’ve gridded it up means that all the emphasis is on the headline text, boxed in blah! text and the red banana. The banana itself is a hark back to Warhol and 60’s consumerism, and in essence, is mocking it (due to the colour and text). The headline is a rhetorical question, because it’s questioning the viewers knowledge, and ignorance to consumerism.

Final A1 Poster Design

Poster Evaluation: The art direction I’ve used for this poster design is based around a couple of elements: Adbusters magazine covers, Barbara Kruger posters and generic sales posters.

After some colour experiments, I chose the colours Red (Pantone DS 86-1C) and White. I chose red because it conveys messages of energy, danger, war, strength, power, determination, passion and desire. White conveys innocence, light, goodness, purity and perfection.

The typeface I’ve used is Drone, this is for a couple of reasons: The typeface is designed by Jonathan Barnbrook, who signed the First Things First 2000 Manifesto. I tried bolder fonts, such as the ones used in sales posters, but because of the subject matter of the background imagery, it blocked it out and it didn’t work as well. When I used the font Drone, it created the same effect as the sales posters, but also the imagery retained legibility.

I then had a problem – the typeface didn’t read properly. When reading the typeface, you automatically read the word society first, because it is more dominant on the page. I corrected this by reflecting the text vertically and horizontally. This create a rule of thirds section at the top right hand side of the poster. The ‘H’ out of the word ‘Half’ became the more dominant focal point, and this makes the viewer read Half first, then Price, then Society – which is the effect I was after. From this focal point, the viewer then notices the dot within the ‘O’ in ‘Society’, and this draws the viewers eyes to the child’s head, and they noticed its a young boy, and because they have viewed two thirds of the poster, the only focal point left is the gun, which the viewer notices last. This is the very effect I was after – the fact the viewer notices the boy, and lastly the gun, after reading the text, create a sense of shock, and makes the poster design as a whole more powerful. Finally, the viewer notices the five text boxes at the bottom of the poster, these are deliberately small text fields because the emphasis should be on the “Half Price Society” text, particularly in the context its in (a sale poster). Once they have been shocked from the upper part of the poster, they read the text at the bottom,  and this finalises the message of the manifesto.

After proof printing the poster in A1, the text fields at the bottom were too small, and needed to be scaled up. After enlarging the text, I had the poster reprinted.

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