VC501 – Final Brand Report

Below is an analytical report, exploring and evaluating the AA as a brand. The design of the report conforms to the AA style guidelines, and uses identical type, colour palette and imagery, while staying true to layout principles. PDF: AA Brand Report My final 3D piece:

VC501 – The AA Style Guide

Type, fonts, colour palettes and layout guidelines for the AA. See the PDF attatched or view the JPGs below. AA Style Guide PDF: AA Style Guide

VC501 – The AA Logo

Below is a selection of AA logos, past and present. Its interesting to see how much the AA logo has developed over the years, and to accomodate social and style changes.

VC501 – The AA TV Adverts

Below is a selection of AA TV adverts, advertising car insurance, third party car insurance and breakdown cover. The selection includes both a retro 80’s advert and some modern examples. As well as a christmas themed advert, what a brucey bonus!        

VC501 – The AA Company History Videos

A selection of videos showcasing the early history of the AA, aswell as a training video from 1948.

VC501 – The AA Historical Timeline

I’ve condensed the AA’s company history into a historical timeline, see below for a PDF of the timeline. Or alternatively, there is a JPG of the timeline. PDF: AA Historical Timeline

VC501 – The AA Company Background

Company Type: Private Limited company Industry: Automotive Founded: 1905 (UK) Website: http://www.theaa.com Parent: Acromas Holdings Ltd Services: Breakdown assistance, motoring advice, financial services and driving school Products: Maps, travel guides Founding of the Company The AA was founded in 1905. It is a leading provider of car insurance, breakdown cover, driving lessons, loans and motoring … Continue reading